This global survey from Irdeto and analyst firm SNL Kagan reveals that pay TV operators and content producers believe that one of the key drivers for the implementation of 4K UHD is the expectation that consumers will pay 10-30% more for premium content.
The results also confirm the belief that the adoption of 4K UHD content will be primarily driven by early release movies and live sports. 51% of respondents say that 4K TVs/Connected TVs will be the primary devices driving the adoption.
'A Clearer Picture of Growth: 2016 Global 4K Industry Survey' provides a wealth of valuable information for anyone planning to launch 4K UHD services and/or content.
What topics does it cover?
- When are pay TV operators worldwide expecting to launch 4K UHD services?
- What are their business drivers?
- Which devices will drive the most consumption of 4K UHD content?
- What are the risks when rolling out 4K UHD services?
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